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Social Media Influencer Agreement (For The Brand)


If you’re looking to boost your business and brand by collaborating with a social media influencer, you will need a clear set of legal terms and conditions to protect your rights and your business. A Social Media Influencer Agreement will ensure things run as smoothly as possible. With this agreement, you can set the parameters and expectations of the work you want the influencer to do including how you wish to use the content, exclusivity, payment terms and ensuring the influencer complies with the AiMCO Code of Practice (that is, disclosing the paid commercial relationship). Download now, complete instantly and get those likes rolling in!

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Frequently Asked Questions

The Terms cover important commercial and legal things like:

  • What will the influencer be creating for the brand – the content, any key messages, the timing and the hashtags
  • The amount you will pay them and when. There is also an option to include payment by contra (instead of cash)
  • How you can use the content that the influencer creates. For example, do you want to be able to repost and share their content on your brand’s website and social media only or do you want broader rights, for example, to use the images for advertising? These Terms will help you clarify this scope of use
  • That the influencer will use appropriate hashtags to disclose the commercial relationship or paid partnership tool. This is really important and if the influencer does not do, this the influencer be in breach of the AiMC Code of Practice (which won’t reflect well on your brand)
  • Whether you will allow the influencer to not promote competing brands
  • Whether or not you need the influencer to submit your content for pre-approval

Any brand or business looking to collaborate with a social media influencer.

These terms are designed to be used by a business wanting to engage an influencer. If you are an influencer, we have an Influencer Agreement that will be a better fit for you.

Social Media Influencer Terms can also called:

  • A Social Influencer Agreement
  • A Collaboration Agreement
  • A Talent Agreement
  • An Influencer Agreement
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Cherrypicka is not a law firm and we do not provide legal advice. No client / solicitor relationship is formed between you and us when you purchase and use our templates. Our templates are general in nature. They may not cover every situation or law that applies to you or your specific circumstances. If you have any questions, concerns or are unsure whether the template is right for you or your business, you must see a qualified lawyer before using our templates. Our templates are not intended to be a substitute for legal advice. Our templates are based on laws current at the time of purchase and are based on Australian law. They are not suitable for use outside of Australia.
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